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Understand Front-End vs. Back-End
Photo credit I have worked with some of the most successful direct marketing companies in the United States, and have studied the operations of many others. Just as successful people have traits in...
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3 Ways to Make the Most of Your House File
Photo Credit It is great to keep finding new buyers for your products or services. But in your search for new paying customers, don’t overlook your best source of future sales. I’m referring to people...
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Don’t Try to Please Everyone
There will be times that you receive complaints about your direct mail campaign. In business you have to develop a bit of a thick skin. That means you have to learn to do what’s best for your business...
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